Times are difficult at the moment and in particular, the hospitality industry is in crisis, especially with recruitment – finding the right people is a tough challenge – capturing the essence of a company through the people who work for it is the way to go.
I noticed that other pubs in the hospitality industry were using video as a banner to engage the user, showing different rooms around the pub. Giving the viewer a guided tour.
After this, we thought we could use a video banner on the client’s website to show the pub at its best, but also drive a narrative. To do this, we used an actor to show their journey from arriving, booking a room, ordering a meal and eating. The results show the best of the pub and the experience but it also engages as it tells a story.